Mac app store marketing resources


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They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good it may be rejected 6. Apps that change the native user interface elements or behaviors of Mac OS X will be rejected. Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected, except in cases where the application hosts plug-ins or extensions 7. Apps that create a store inside themselves for selling or distributing other software i. Apps that allow the user to purchase access to built-in capabilities provided by Mac OS X, such as an iSight camera, will be rejected 7.

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Insurance applications must be free and in legal-compliance in the regions distributed 7. Applications that scrape any information from Apple sites for example from apple. Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected. Apps that encourage users to use an Apple product in a way that may cause damage to the device will be rejected 9.

Any app that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harms way will be rejected Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary. Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading.

Commentary should be educational or informative rather than inflammatory.

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Official rules for sweepstakes and contests must be presented in the app and make it clear that Apple is not a sponsor or involved in the activity in any manner It must be permissible by law for the developer to run a lottery app, and a lottery app must have all of the following characteristics: Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be rejected.

Apps that include the ability to make donations to recognized charitable organizations must be free Apps must comply with all legal requirements in any location where they are made available to users. Apps that contain false, fraudulent or misleading representations will be rejected Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected Developers who create apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the Mac Developer Program.

This document represents our best efforts to share how we review apps submitted to the Mac App Store, and we hope it is a helpful guide as you develop and submit your apps.

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Thank you for developing for Mac OS X. Even though this document is a formidable list of what not to do, please also keep in mind the much shorter list of what you must do.

Above all else, join us in trying to surprise and delight users. Also avoid including specific prices in your app description.


Pricing is already shown on the product page, and references within the description may not be accurate in all countries and territories. If you want to share important updates more frequently, consider using your promotional text instead. You can update promotional text at any time without having to submit a new version of your app. Consider using promotional text to share the latest news about your app, such as limited-time sales, upcoming features or content, or other events within your app.

Keywords help determine where your app displays in search results. Carefully choose your keywords to ensure your app is easily discoverable. Think about the specific words your audience might use to search for an app like yours, and use those words when entering your keyword metadata.

Making the Most of Your Product Page

Broad or less-relevant terms can make it hard for users to find your app. Keywords are limited to characters total, with terms separated by commas and no spaces. Maximize the number of words that fit in this character limit by avoiding the following:. Do not use the following in your keywords:. On iOS 11 and later, users can view and start an in-app purchase from your product page. Subscriptions and in-app purchases are shown on separate sections on your product page, and you can showcase up to 20 total items across both.

Each item has its own display name, promotional image, and description. In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs. You can list in-app purchases in any order on your product page to help drive awareness for specific content. For more details, see Promoting In-App Purchases.

Product Page Optimization - App Store - Apple Developer

This text appears on your product page and on the Updates tab. Apple product names can appear in copy along with the names of other app platforms or devices. List Apple products first. Although the names of other products can be used in promotional copy, never display Apple product images alongside the images of other products. Apple trademarks can be used in URLs only for web pages that feature apps developed specifically for the Apple product named. Never start a URL with an Apple trademark. Always set Apple trademarks in English, even when they appear within text in a language other than English.

Terms that should not be translated or transliterated include:. For a list of Apple trademarks, please see the Apple Trademark List. Don't add symbols to headline copy or to the App Store badge artwork provided by Apple. Use the appropriate credit lines in all communications worldwide, listing all the Apple trademarks used in your communication.

Include the credit lines only once in your communication or website, and place the credit lines wherever you provide legal notification. Follow standard practices for the placement of legal copy, such as creating additional screens or providing interactive links. When the App Store badge is used, credit both Apple and the Apple logo.

App Store is a service mark of Apple Inc. Never translate an Apple trademark. All rights reserved. Multi-Touch is a trademark of Apple Inc.

IOS is a trademark or registered trademark of Cisco in the U. Other product and company names mentioned herein may be trademarks of their respective companies. Whereas, Apple Inc. Whereas, You desire to use certain artwork in connection with marketing Your applications available on the App Store pursuant to the Program Agreement, the Parties agree to enter into this Marketing Agreement effective as of the date clicked through by You.

Except as expressed in writing herein, nothing in this document shall be construed to modify the Program Agreement in any way. You agree that Your use of the Artwork will be in strict compliance with the App Store Marketing and Advertising Guidelines for Developers found at https: Apple shall remain the exclusive owner of all rights in the Artwork.

Marketing Resources and Identity Guidelines

Your use of the Artwork shall exclusively inure to the benefit of Apple. This Marketing Agreement is valid and coterminous with the Program Agreement, unless otherwise terminated per the provisions below.

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This Marketing Agreement shall terminate automatically upon Your breach of any of the terms of this Marketing Agreement. If Apple terminates this Marketing Agreement, You may, except in the event that the Artwork is subject of a claim of infringement, deplete existing inventory for a period of 30 days following the notice of termination, provided such inventory is in compliance with the terms of this Marketing Agreement.

Any litigation or other dispute resolution between You and Apple arising out of or relating to this Marketing Agreement will take place in the Northern District of California, and You and Apple hereby consent to the personal jurisdiction of and exclusive venue in the state and federal courts within that District with respect any such litigation or dispute resolution. This Marketing Agreement will be governed by and construed in accordance with the laws of the United States and the State of California, except that body of California law concerning conflicts of law.

Notwithstanding the foregoing, if You are an agency, instrumentality or department of the federal government of the United States, then this Marketing Agreement shall be governed in accordance with the laws of the United States of America, and in the absence of applicable federal law, the laws of the State of California will apply. Further, and notwithstanding anything to the contrary in this Marketing Agreement including but not limited to Section 8 , all claims, demands, complaints and disputes will be subject to the Contract Disputes Act 41 U. If You as an entity entering into this Marketing Agreement are a U.

This Marketing Agreement shall not be governed by the United Nations Convention on Contracts for the International Sale of Goods, the application of which is expressly excluded. If a court of competent jurisdiction finds any clause of this Marketing Agreement to be unenforceable for any reason, that clause of this Marketing Agreement shall be enforced to the maximum extent permissible so as to effect the intent of the parties, and the remainder of this Marketing Agreement shall continue in full force and effect.

The terms of this Marketing Agreement are the entire and final understanding between You and Apple concerning the Artwork. App Store Badges Include App Store badges in all digital and printed marketing materials as a clear call to action to get your app. Download Artwork. Preferred Badges Use the preferred black badge in all marketing communications promoting your app.